POP MART Company Profile
POP MART (Stock Code: 09992.HK) was founded in 2010 by Wang Ning and is headquartered in Beijing. Listed on the Hong Kong Stock Exchange in December 2020, it is a global leader in pop culture and entertainment.
Centered on IP development, the company has built a full-chain platform spanning artist discovery, IP incubation and operation, omni-channel consumer engagement, and pop culture promotion. Its business covers blind boxes, vinyl and plush figures, IP licensing and collaborations, robotic stores, offline retail shops, international designer toy fairs, and the POP LAND theme park in Beijing.
Representative IPs include MOLLY, SKULLPANDA, DIMOO, THE MONSTERS (featuring LABUBU), Hirono, and CRYBABY. Notably, SKULLPANDA—created by artist Xiong Miao in 2018—rose to global fame after its debut blind box series launched under POP MART in 2020.
As of late 2024, POP MART operates over 550 offline stores and 2,500+ robotic stores across more than 30 countries and regions, reaching over 90 markets worldwide through e-commerce. In FY2025, the group reported revenue of RMB 37.12 billion (approx. USD 5.2 billion), a 184.7% year-over-year increase, with 17 artist IPs each generating over RMB 100 million in annual revenue.
Brand slogan: "To light up passion and bring joy."
